Meteora’s targeting and YOU:

We have prepared this Privacy Notice to explain how, why, and when we collect data from you to provide targeted advertising services for our clients.

Meteora Services

Meteora provides targeted advertising services for our advertiser clients (“Advertisers”). When you visit a website operated by an Advertiser or a third party site where we could serve an ad to you, we may collect some or all of the data sent to us by that party. Our platform uses that data as well as other data described below to help Advertisers provide ads to you that are more relevant to you.

For example, if you visit an Advertiser’s website and shop for scuba gear, our platform may later serve you with targeted ads for the Advertiser’s brand of scuba gear as you browse the internet.

Data collected and how we use it

We may collect the following categories of information for the purposes explained below.

  • Advertiser website activity: This is data about your browsing activity on the Advertiser’s website. For example, which pages you visited and when, and what items you placed into your online shopping cart.
  • Device and browser information: This is technical information about the device or browser you use to access the Advertiser’s website. For example, your device’s IP address, cookie string data and (in the case of mobile devices) your device type and mobile device’s unique identifier such as the Apple IDFA or Android Advertising ID.
  • Ad data: This is data about the online ads we have served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.

Cookies

The Meteora platform uses cookies, tracking pixels and related technologies to provide our services for Advertisers. Cookies are small data files that are served by our platform and stored on your device. They enable us to identify your device when you move between different websites and applications so that we can serve targeted advertising to you.

We may also drop an additional Meteora opt-out cookie if you opt-out as described below.

Opting-out

We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads you receive and how we use your data:

  • You can opt out of receiving targeted ads served by us by clicking . Please note that, if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again. Further, if you use multiple browsers or devices you will need to execute this opt out on each browser or device. If you opt-out we may collect some data about your online activity for operational purposes (such as fraud prevention) but it won’t be used by us for the purpose of targeting ads to you.

 

Limit ad tracking on iOS & Android devices:

iOS: You may choose to enable Limit Ad Tracking on iOS by opening “Settings,” then tapping on “Privacy,” then ”Advertising”, and sliding the Limit Ad Tracking switch to ”on”. To enable Limit Ad Tracking on Apple TV open “Settings”, select “General” then “Privacy”, and set “Limit Ad Tracking” to ”on.”

If you chose to enable Limit Ad Tracking, Apple’s advertising platform will opt your Apple ID out of receiving ads targeted to your interests regardless of what device you are using. Apps or advertisers that do not use Apple’s advertising platform are required to check the Limit Ad Tracking setting and are not permitted by Apple’s guidelines to serve you targeted ads if you have Limit Ad Tracking enabled.

Whenever you want to clear the data associated with your Advertising Identifier, you can simply reset it. To reset your Advertising Identifier on iOS, open “Settings”, tap “Privacy”, tap “Advertising”, and tap “Reset Advertising Identifier”. To reset your Advertising Identifier on Apple TV, open “Settings”, then select “General”, select “Privacy”, and click “Reset Advertising Identifier.”

When you enable Limit Ad Tracking, your advertising identifier is set to null for third party apps. It is automatically reset to a new random identifier when you disable Limit Ad Tracking.

If you enable Limit Ad Tracking, you may still receive the same number of ads, but the ads may be less relevant to you.

Android:

  • For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Ads > Enable “Opt out of interest-based advertising”

 

Changes to this Privacy Notice

Changes to this Privacy Notice will be posted on this page. If we make a material change to our privacy practices, we will provide notice on the site or by other means as appropriate.

Questions or concerns

If you have any questions about this Privacy Notice or our privacy practices, you can contact engage@meteora.co