Our Favorite Retargeting Articles That Really Nailed It

There are many great resources for marketers learning about retargeting, and we’re proud to say that we’ve cranked out some pretty awesome blog posts in the past. Some of my favorites include 4 Reasons Retargeting is Similar to Throwing a Great Party, Best Social Media Tools to Improve Your Retargeting Campaigns and Retargeting Jargon Demystified.

But today, our focus is not on tooting our own horn. We’d like to take the time to recognize some other blog posts that we believe can help foster a true appreciation for retargeting and what it is doing for businesses online today. These people really people drive it home, and we think that this content is genuinely beneficial for companies who utilize retargeting as a component of their digital marketing strategy.

Here are a few of the posts that we highly recommend:

Retargeting: 5 New Statistics That May Surprise You

The industry is growing at an astonishing rate. Get the numbers and see why so many brands are jumping onboard.

Why Every Marketer Should Leverage Retargeting

If you’ve been wondering if retargeting fits into your company’s marketing plan, this one’s a must-read.

40 Checkout Page Strategies to Improve Conversion Rates

Retargeting is all about the conversions. To increase your likelihood of success, revamp your landing and checkout pages. Find out how here.

What Would Don Draper Say About Programmatic?

According to this entertaining analysis from America’s favorite ad man – fictional Mad Men star Don Draper – retargeting is a wise method of reaching an audience online.

7 Advertising Trends That Show You Exactly Where This Industry Is Headed

With RTB reigning supreme – it accounted for $9.25 billion of this year’s $10 billion buying pie – the retargeting industry is leading a revolution that is taking over traditional advertising.

What articles have you discovered that shaped your knowledge of retargeting? Feel free to comment below and your link could make our list!


photo credit: “The Death Star plans are not in the main computer.” via photopin (license)

main photo credit: Mac Powerbook at night… via photopin (license)

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