Retargeting 101: A Brief Lesson for Rookies

What the heck is retargeting? Why does this mysterious word initiate blank stares? Truth is, most people don’t really understand the concept unless they’re well-versed in ad tech. If you’ve found yourself pondering the meaning of this puzzling word, this one’s for you.

Meteora is a retargeting company, meaning we enable companies to advertise to potential customers by developing ads that are unique and specific to the viewer. These ads are generated from data collected through browser history and cookies, making them more meaningful and attractive. It can allow companies to remind customers about the items they placed in their carts but never purchased. It lets businesses continue a conversation with potential buyers after they leave the site. It even makes it possible for a car dealership to showcase autos to locals searching for cars online. Retargeting puts your company in the spotlight and ensures a more captivated audience is present. Are we starting to paint a decent picture for you?

The overall goal of retargeting is to gain conversions. A conversion is when someone follows through with a desired behavior, determined by you. Typically these include activities such as people subscribing to an emailing list or purchasing a product. Retargeting brings your ads to the people who have already expressed an interest in your product, and it doesn’t waste money on the people that aren’t interested.

Even if you’re a retargeting rookie, we’ve made the process entirely do-able. The Meteora platform is user-friendly, and our team is always ready to help you launch the best campaigns. If you’re interested in learning more about how retargeting can bring results to your company, check out this recent post.

Still need some tutoring? Read the sequel to this post! We’ll be breaking down industry jargon and simplifying our techy language for you. Don’t hesitate to contact us if you have any pressing questions about what Meteora can do for you!


photo credit: Helga Weber via photopin cc

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