Tutorial: Setting Up Simple Campaigns

So you think you’re ready to start your first campaign? Luckily, the Meteora platform is super user-friendly, so navigating and wrapping your head around its features should be pretty easy. Just in case, I’ll walk you through campaign set-up and throw in some tips. Get ready to take some notes.

To begin, sign into the Meteora dashboard and click the Campaigns button located in the long menu on the left. Once you’re at the campaigns page, click Create Campaign (see below). Now you’ll be faced with a daunting decision. Well that’s pretty dramatic, but you will need to choose between Simple Campaign and Advanced Campaign. I’m going to assume that if you’re reading this post, it’s probably because you’re a rookie. So for now, we’ll keep things simple.

How to Create a Simple Campaign

After selecting Simple Campaign, you’ll be asked to upload banner images. Don’t ignore the recommended size guidelines! Not following them will seriously damage the probability of your ad placing ANYWHERE. You’ll get the most out of your campaigns if you upload a minimum of three images. Include several different sizes, and you’ll up the chances that your ad will fit into a webpage’s ad space. The most common sizes are 300×250, 728×90 and 160×60. The images should all be related to each other (ex: all Women’s tee ads). Uploading multiple ads will allow you to determine which ones are most effective, and it will lessen the likelihood of one user viewing the same ad too many times.  If you need some inspiration, check out our creative lookbook. Here’s a few examples of what Meteora has done.

If designing banners isn’t your thing, don’t sweat it. Our partners at 99designs can create them for you.

Now, you’ll need to come up with a name for your ad group. Name it something that reflects the overall theme of the campaign. In this example, we picked Women’s Clearance Tees. This is a good time to double-check that your ads are similar content-wise. If they’re not, you’ll water down the campaign’s effectiveness.

Time to pick a landing page URL. This will be the web address that users get sent to when they click on your ads, so choose carefully and make sure that it’s relevant to your ad theme. For my example, I’d send users to The Women’s Clearance Tees page (instead of sending them to something like my homepage).

Almost done! Name your campaign and set a weekly budget. The minimum is $50, but spending more will help you reach more people. Check out your right panel to see if we’ve suggested changes before your campaign goes live. In this example, I need to add alternative banner image sizes.

Unchecking the yellow boxes will unlock an option to further customize your campaign. Here’s what your screen will look like if you do.

If your campaign is more temporary, try setting specific date ranges. You do this by unchecking the yellow box next to Un-restricted schedule. From there, you can set a start and end date.

If your campaign is more relevant to specific locations, you can uncheck Show ads throughout the USA. You’ll have the option to target specific areas by Target cities, Target zip codes or DMA’s. This option is great for promoting things like in-store specials, because you can avoid paying for impressions hundreds of miles away from your location.

Lastly, you’ll be asked to confirm your campaign settings. Once you confirm, you credit card will be charged. Don’t beat yourself up if you realize you’ve made a mistake. You can make changes to campaigns or set them as active/inactive at any time.

If you have a larger budget and feel that a more advanced campaign would be better for your business, try creating a campaign with Meteora’s advanced builder. Ultra-rad ultra-segmenting features let you narrow your audience to the exact people who you want to see your message. Interested? Keep an eye out for our advanced tutorial. We’ll be posting it in the near future!

If you have any problems setting up your campaign, don’t hesitate to contact an account representative. We’ll get your campaigns up and running in no time.

Happy Campaigning!

(I’m a huge “House of Cards” fan. They didn’t pay me to say that, either.)

photo credit: Viewminder via photopin cc

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